wordpress blog stats
Connect with us

Hi, what are you looking for?

Gaming Co WinZO Challenges Google’s “Unauthorized Use” of Trademarks at Delhi HC

When users search for WinZO or WinZO Games, Google’s Play Store search results throw up ads for competitor’s apps instead, WinZO alleged

Alphabet Google

We missed this earlier: Gaming platform WinZO has challenged Google's "unauthorized use and commercial exploitation" of its trademarks like "WinZO" and "WinZO Games" at the Delhi High Court, stated an April 18th press release reviewed by MediaNama. What did Google do wrong? When users search for WinZO or WinZO Games on Google, or its app store Play Store, the search results throw up ads for competitor's apps instead. Here's how that works, according to WinZO: In India, Google typically didn't allow skill-based gaming platforms to be listed on Play Store. Things changed last September. Daily fantasy sports and rummy games were allowed to be listed on the Play Store under a "pilot". On the flip side, the remaining larger skill-based games industry still couldn't list their games on the Play Store. These fantasy sports and rummy pilot operators also became eligible for Google Universal App Campaigns (UAC). These Google-controlled campaigns decide where, when, and for whom ads for these games would show up, WinZO alleged. These ads are the bone of contention here. For example, WinZO found that "competing" apps exclusively offering digital fantasy sports and rummy-based games were displayed during Google or Play Store searches for "WinZO" or "WinZO Games". This is what WinZO is unhappy about. Or, as the press release put it, "Google has indulged in trademark infringement and passing off by implementing UAC and using WinZO’s Trade Mark as a suggested combination for advertising WinZO’s competitors on its Search Engine, thereby giving rise to the present suit". WinZO…

Please subscribe/login to read the full story.
Written By

Free Reads

News

Vaishnaw's remarks come a day after Google removed apps belonging to Matrimony.com, Info Edge (Naukri and 99 Acres), Shaadi.com, Altt, Truly Madly, Stage, Quack...

News

Paytm has started distancing itself from PPBL in light of the current negative spotlight on PPBL.

News

The move can be seen as an attempt by Paytm to distance itself from the troubled Paytm Payments Bank, which has been significantly restricted...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ