wordpress blog stats
Connect with us

Hi, what are you looking for?

,

MediaNama Daily: What is ‘In’ in the world of Influencers?

If you are an influencer, act like one; Convergence India expo; the unstated objective of enforcing deadlines; and more.

?If There’s One Story To Read Today If you are an influencer, act like one Where does a user like you and me position ourself in a partnership between an influencer and a brand? And what is the correct level of trust to be placed on an influencer’s word? These are the questions that shape regular conversations about influencer marketing on social media. When social media influencers don’t just create for expression, but for communicating a brand’s message, they can no longer evade responsibility when things go wrong, says Manisha Kapoor, CEO and Secretary General of the Advertising Standards Council of India. In a conversation with MediaNama, she emphasizes on how influencers are now professionals who can’t remain ignorant about the consequences of what they say. As a hot trend, influencer marketing is trickier than ever. To dive deep, in this chat with Kapoor, we try to decode the ethical and regulatory challenges. [Read, 4 minutes] Click here to subscribe to MediaNama Daily and receive the best of tech policy in your inbox.  ? Your Tech Policy Agenda Exploring AI: FutureFantastic is an AI and new media arts festival in India being held at Bangalore International Center (BIC) from March 24-26. Aarathi from MediaNama will also be a part of the panel discussion on ‘Generative AI for the 21st Century’! Click here to know more and register here to attend the event. Convergence : Convergence India expo being held at Pragati Maidan, Delhi. It is the perfect place to network…

Please subscribe/login to read the full story.
Written By

Free Reads

News

According to a statement, the executive body of the European Union had also sought internal documents on the risk assessments and mitigation measures for...

News

The newly launched partially open-sourced LLM Grok-1 can be commercially used but not trademarked.

News

By enabling caller identification by default and requiring users to enable CLIR actively, the system follows an opt-out approach rather than an opt-in approach,...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ