wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

India’s IT Ministry wants influencers to promote its MyGov project, issues a tender

To increase its reach, MyGov has proposed to empanel Specialized Influencer Marketing Agencies to onboard and manage a wide cross-section of influencers

social media influencer endorsement

In a bid to enter the influencer marketing space, India’s IT Ministry on March 18 issued a tender for the empanelment (selection) of various social media marketing agencies, specializing in influencer marketing.  The primary objective is to enhance the reach of its MyGov project. Why does the government need influencers? As per the tender, the government wants to reach “out to a wider targeted population and enhance citizen engagement to a higher level” through influencer marketing and to expand the reach of MyGov (more on this below) in every State and UT. The tender states that the agency will provide a detailed plan for the influencer marketing campaign, which will include tasks like finding the “right mix of influencers” to achieve campaign objectives, handling content creation, media planning and execution, and analysing or reporting on the campaign results. What is MyGov? MyGov platform is a part of Digital India Corporation launched in 2014 under the Ministry of Electronics and IT. It is said to be a ‘Citizen Engagement Platform’ which collaborates with different government bodies and ministries to enable citizens to seek information, engage with policy formulation, and share their opinion on topics of “public interest and welfare”. As of now, the project is active in 21 States and Union Territories and is present on almost major social media platforms such as Twitter, Facebook, Instagram, YouTube, and LinkedIn with the username @MyGovIndia. It is also available on Indian social media platforms like Koo, ShareChat, Chingari, Roposo, Bolo Indya, and Mitron.…

Please subscribe/login to read the full story.
Written By

Curious about the intersection of technology with education, caste and welfare rights. For story tips, please feel free to reach out at sarasvati@medianama.com

Free Reads

News

The service from the tie-up will initally be launched at Bengaluru, Bhubaneswar, Vijayawada and Visakhapatnam railway stations

News

The Minister's response came after an X user posted answers generated by Gemini regarding Prime Minister Narendra Modi.

News

Vaishnaw said that in the next five years, there will be significant disruptions in the way telecom technology operates.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

News

RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ