wordpress blog stats
Connect with us

Hi, what are you looking for?

How will Reliance benefit if it streams IPL matches for free after coughing up more than $2 billion for them?

With over 550 million people expected to watch the cricketing fest, Reliance is looking to increase its internet footprint as a whole

You will be able to stream the Indian Premier League (IPL) matches for free on Reliance Jio’s streaming platform— JioCinema, according to a report in Bloomberg. The report added that the company is expecting more than 550 million people to watch the matches which will start from March 31, 2023. It is not clear if Reliance will stream matches for free in all the five years as there is no official announcement but it must be noted that the company had streamed the FIFA World Cup 2022 in Qatar for free on JioCinema. The rights to stream IPL were bagged by Viacom18 for five years in 2022 Viacom18 is a joint venture between Reliance’s Network18 and US conglomerate Paramount Global, which runs 38 channels including Colors TV and OTT platform, VOOT, in India. Why it matters: It is a significant step given that the IPL is one of the most popular entertainment properties in India. The company had paid billions (three times more than Star in 2016) to acquire rights so it may be surprising to see the company not using these rights to boost its subscriber count as Disney did with Hotstar. What is Reliance getting out of it: The excitement around IPL is always at a fever pitch in a cricket-crazy nation like India so it is likely that Reliance will use its audience to augment advertising sales. It is not the first time that IPL will be streamed for free as YouTube had done the same in 2010.…

Please subscribe/login to read the full story.
Written By

I cover several beats such as Crypto, Telecom, and OTT at MediaNama. I can be found loitering at my local theatre when I am off work consuming movies by the dozen.

Free Reads

News

Paytm has started distancing itself from PPBL in light of the current negative spotlight on PPBL.

News

The move can be seen as an attempt by Paytm to distance itself from the troubled Paytm Payments Bank, which has been significantly restricted...

News

"Without Google’s abuse of its dominant position, the media companies would have received significantly higher revenues from advertising and paid lower fees for ad...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ