wordpress blog stats
Connect with us

Hi, what are you looking for?

With tall claims of success, Ed-Tech ads make parents feel that their child is missing out: Report

Advertising Standards Council of India surveyed 490 parents and students, and analysed 100 Ed-Tech ads. Here are the key points from their report

83 percent of nearly 490 parents and students surveyed by the Advertising Standards Council of India (ASCI) believe that the claims and promises made by Ed-Tech ads led them to feel their child could miss out on big achievements if they did not enroll for their courses. The report ‘Raising the Bar on EdTech Advertising’ highlighted concerns of misleading EdTech ads and unsubstantiated claims made by EdTech companies, among other problems, through their advertising methods. An analysis of 100 ads by the ASCI shows that more than 25 percent of ads make promises of making the student a topper, or of guaranteeing success. At least 31 ads make superlative claims of having the best teaching resources and faculty. The report shows that advertising remains the single largest driving factor in convincing parents to enroll their child into an EdTech course, with nearly nine out of ten parents relying on ads for making a choice of course. While more parents seem to trust these ads, they believe a greater inclination towards marks-based learning is problematic. Why it matters? Ed-Tech companies have been in the news for their advertising practices for a long time now. Experts, including lawmakers, have called out Byju’s for its aggressive selling tactics and for exploiting aspirations of parents to buy their expensive courses, thereby, pushing them in a cycle of debt . The India EdTech Consortium and ASCI were even deliberating on a code for advertising and marketing in 2022. At a time when calls for regulating…

Please subscribe/login to read the full story.
Written By

Curious about the intersection of technology with education, caste and welfare rights. For story tips, please feel free to reach out at sarasvati@medianama.com

Free Reads

News

Vaishnaw's remarks come a day after Google removed apps belonging to Matrimony.com, Info Edge (Naukri and 99 Acres), Shaadi.com, Altt, Truly Madly, Stage, Quack...

News

Paytm has started distancing itself from PPBL in light of the current negative spotlight on PPBL.

News

The move can be seen as an attempt by Paytm to distance itself from the troubled Paytm Payments Bank, which has been significantly restricted...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ