Netflix will be launching its ad-supported plan, dubbed ‘Basic with Ads’, in November this year, as per a press release from the company. The company added that the plan will be available in 12 countries from which India is conspicuously absent. Why it matters: Netflix had remained steadfast for years in its rejection of ads on the platform but was forced to pivot after it reported subscriber loss for the first time in a decade. The announcement also means that Netflix will edge past Disney+ which is set to launch its own ad-supported plan in December this year. When and where will it be available: The company's list included the following countries apart from the US where the plan will go live from November 3, 2022— Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, United Kingdom The absence of India from the plan's roll-out is notable because it is no secret that Netflix is struggling in India and many have highlighted its expensive plans as one of the reasons why Indians stay away from getting a Netflix subscription. A cheaper, ad-supported plan may just be what Netflix needs in order to obtain momentum in a country like India as her citizens have no qualms with ads if they are getting an affordable plan in return. When Medianama reached out to Netflix for a comment, a company spokesperson, in a statement, said that the company "appreciates all the interest in (the) new...plan". "We’re launching in 12 countries only and…
