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Indian government issues advisory prohibiting surrogate ads by betting platforms

India has issued advisories to TV channels, digital news media, and OTT platforms advising them to refrain from showing betting platforms

Update, 7/4/23 at 4:19 pm: On April 6th, the Ministry of Information and Broadcasting once again advised online advertisement intermediaries, and media entities and platforms against carrying ads or promotional content of betting platforms. Issued to all media formats, including newspapers, online news publishers, and television channels, the Ministry took "strong exception to the recent instances of mainstream English and Hindi newspapers carrying advertisements and promotional content of betting websites". [caption id="attachment_182216" align="aligncenter" width="192"] Example of the ads cited in the advisory. Source.[/caption] The Ministry also objected to a betting platform's promotions encouraging viewers to watch a sports league on its website—which may violate the Copyright Act, 1957. The advisory emphasised the Press Council's Norms of Journalistic Conduct, which state that  "newspapers should not publish an advertisement containing anything which is unlawful or illegal" and that "the newspapers and periodicals should scrutinize the advertisement inputs from ethical as well as legal angles in view of the editor’s responsibility for all contents including advertisement, under Section 7 of PRB Act, 1867. Revenue generation alone cannot and should not be the sole aim of the Press, juxtaposed much larger public responsibility”. Original story, published on 4/10/22 at 12:09 pm What's the news: The Ministry of Information and Broadcasting on October 3 issued advisories to television channels, digital news publishers, and OTT platforms "strongly advising them to refrain from showing advertisements of online betting sites and surrogate advertisements of such sites." Additionally, the Ministry has advised online advertisement intermediaries to not target such advertisements toward…

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