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Apple stops displaying gambling ads after developer outcry

App developers complained that unrelated gambling ads were displayed on their listings in the App Store after Apple changed its policies

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Apple has paused gambling ads on its App Store product pages, according to a statement issued by the company to MacRumors. The trillion-dollar firm added that the ads in a few other categories have been paused as well without revealing these categories. The company also refrained from elaborating upon other details like the duration for which the scheme will be paused and the changes that will be introduced. The company was forced to pause these ads after app developers complained about the nature of advertisements showing up alongside apps designed by them. https://twitter.com/stuntpants/status/1585150636781637632?t=8CjmiMOW8QxusvrGaeIjYQ&s=19 Why it matters: The new change in Apple’s app store policy has resulted in many questionable ads popping up below apps which are unrelated to their category. The fact that Apple has been forced to walk back on its policy suggests that the company had not consulted its developer community before taking such a decision. However, the measure should only be viewed as a temporary one as it remains to be seen what kind of changes the company makes to the ads policy at large. What kind of ads were causing problems: Several developers rushed to Twitter to express their displeasure with the gambling ads appearing below their ads. One of the developers noted that their hands are tied because Apple provides advertisers with the choice to have their ad shown in app categories different than their own app's category, MacRumors explained in their post. We have collated some examples from Twitter— https://twitter.com/marcoarment/status/1585054271627837441?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1585054271627837441%7Ctwgr%5E2724d3ad6e74c3b9b24de5d40c3844d0c5213beb%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.macrumors.com%2F2022%2F10%2F26%2Fapp-store-gambling-ads-complaints%2F https://twitter.com/simonbs/status/1585026888455659525?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1585026888455659525%7Ctwgr%5E2724d3ad6e74c3b9b24de5d40c3844d0c5213beb%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.macrumors.com%2F2022%2F10%2F26%2Fapp-store-gambling-ads-complaints%2F https://twitter.com/hot_doggin_jon/status/1585127116672114688   How…

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I cover several beats such as Crypto, Telecom, and OTT at MediaNama. I can be found loitering at my local theatre when I am off work consuming movies by the dozen.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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