In this briefing, we will answer all your questions about the implications on Indian companies of Google Play Store’s latest policy changes.
Title: What Google Play Store’s Latest Policy Changes Mean for Indian companies
Date: September 22, 2022
Time: 3:00 pm – 5:00 pm IST
You can attend this call for a one-time fee of Rs. 750.
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What we will cover
Through this discussion, we are going to examine:
- What are the major concessions to Play Store policies announced by Google in recent months and who can benefit from it?
- What is User Choice Billing and will it actually address developer concerns?
- What led to Google allowing real money gaming apps in India? Which gaming companies will benefit from this pilot?
- How have Play Store commissions changed over the years?
- History of Google Play’s issues in India and how Indian companies have shaped Play Store policies over the years
- What other developer concerns are yet to be addressed
- How will the recent changes impact the CCI investigation into the Play Store?
- Which countries are investigating Google Play Store currently and what’s the status of these investigations, and more.
Why this briefing matters
Over the last few months, Google has made some significant changes to its Play Store policies that could change the dynamics of one of the most important digital gateways for developers and companies around the world: app stores. But this hasn’t happened in a vacuum. Google Play and Apple App Store have been under scrutiny and pressure from dozens of regulators around the world. What concessions have been made and why and what else is in store for the future are questions that have impact on any company that has a smartphone presence.
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The session will begin at 3 pm with a presentation, explaining key points and implications of these policy changes, followed by a Q&A session, in which attendees can ask questions and/or debate issues.