HBO Max, a popular American video-on-demand service (VoD) may not launch in India anytime soon, reports ET. This comes amidst a slew of cost cutting measures undertaken by Warner Bros Discovery, the parent conglomerate of HBO Max. Recent reports suggest that 70 employees were kicked off from the HBO and HBO Max teams, this amounts to 14% of their workforce. HBO Max is a subscription based video streaming service that offers all the HBO shows and movies. “There is no clarity on what Warner Bros Discovery is planning around HBO Max in India. Earlier, the plan was to launch in 1-2 years and the content team had started working on some great projects. Now they are not even sure if they will launch a service in India,” a senior executive with direct knowledge of the developments told ET. “All we were told is that it will not launch till the end of 2024. In a fast-changing OTT world, two-years is a very long time.” Background: There have been rumours about the launch of HBO Max in India. Last year, HBO confirmed that they are conducting “market research” on the price range that would be suitable for its service in India. Why it matters: Making money through subscription services is a tough game in India and abroad. American streaming giant Netflix has been losing subscribers and is planning a shift towards earning revenue by selling ads. It also reduced its subscription plan price for India in a bid to acquire more…
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Here’s why HBO Max may not come to India
Only a while ago, HBO Max was apparently working on “great projects”, but now its India head has quit, and the OTT space is challenging
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