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Why is Facebook India’s growth levelling out? Gender imbalance, accessibility may be the answer

Reuters reported an internal study concluding that gender imbalance on Facebook skewed towards men, safety, and other issues, are levelling out its growth

What’s up: Meta Platforms in an internal study on February 2 reported that gender imbalance is a significant obstacle in Facebook’s business growth, said Reuters. On the same day, Meta also reported Facebook’s first-ever quarterly drop in daily users due to higher mobile data costs in India. As per the “high-level overview of the growth trends” internal study, many women distanced themselves from the “male-dominated social network” due to privacy and safety concerns. Content safety, unwanted contact, nudity were some factors contributing to the gender imbalance – a problem the platform continues to struggle with in India. It may be mentioned that this survey was conducted over two years until 2021-end. Why it matters: Facebook, Meta, and social media in general have often been criticized on grounds of promoting hate speech and an unsafe environment online, including on gendered lines.…

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