wordpress blog stats
Connect with us

Hi, what are you looking for?

Why was Meta sued for discrimination in housing ads, and what happened next?

Social media giant Meta has settled a case with the US government accusing it enabling racial discrimination in housing through Special Ad Audiences

FILE PHOTO: A 3D printed Facebook's new rebrand logo Meta is placed on laptop keyboard in this illustration taken on November 2, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

Meta, the parent company of Facebook, and the United States government have agreed on to settle a lawsuit that accused the social network of engaging in discriminatory advertising for housing, the US Department of Justice (DoJ) announced on June 21. The settlement, which will have to be approved by a judge before it’s truly final, says that Meta will have to stop using a discriminatory algorithm for housing ads and instead develop a system that will “address racial and other disparities caused by its use of personalization algorithms in its ad delivery system.” In a statement on the same day, Meta announced that it will replace its Special Ad Audiences tool for housing, as well as credit and employment opportunities. The Silicon Valley giant plans on tackling this issue with machine learning, making a system that will “ensure the age, gender and estimated race or ethnicity of a housing ad’s overall audience matches the age, gender, and estimated race or ethnicity mix of the population eligible to see that ad.” Put simply, the proposed new system is supposed to make sure that the people actually seeing the ad are the audiences targeted by and eligible to see the ad. Meta will look at age, gender, and race to measure how far off the targeted audience is from the actual audience. As per the settlement, the company has to prove to the government that the system works as intended and build it into its platform, by the end of December 2022.…

Please subscribe/login to read the full story.
Written By

Free Reads

News

The service from the tie-up will initally be launched at Bengaluru, Bhubaneswar, Vijayawada and Visakhapatnam railway stations

News

The Minister's response came after an X user posted answers generated by Gemini regarding Prime Minister Narendra Modi.

News

Vaishnaw said that in the next five years, there will be significant disruptions in the way telecom technology operates.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

News

RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ