What happened: Google on 29 June abruptly removed TezEMI, one of IndiaGold's apps, from the Play Store and terminated the company's developer account without providing any warning, IndiaGold's co-founder Deepak Abbot tweeted. "This is not just frustrating but also shows how we are held hostage by them," Abbot remarked. https://twitter.com/deepakabbot/status/1542034626385809408?s=20&t=_1c-RPahnQFicVPR9gpcNQ Why does this matter? In response to Abbot's tweet, a dozen other companies came forward to state that the same thing happened to them, highlighting the frustrating lack of transparency in Google's Play Store practices and the outsized power the company holds in determining the fate of businesses that rely on the Play Store. As a result of this power, Play Store is subject to antitrust investigations around the world including India. Paytm founder Vijay Shekar Sharma, who knows a thing or two about apps being taken down unexpectedly, tweeted in support of Abbot and urged the Indian government to address this problem through regulation. https://twitter.com/vijayshekhar/status/1542049675066445826?s=20&t=vmX8xNGMCtKqmuQgIIMu1A This is borderline bully by Google. The power they hold to deplatform anyone is just outright crazy! — Saureen Adani (@adanisaureen) June 29, 2022 Which other companies have suffered similarly? Digital ledger app Khatabook, personal finance app SayF, and a few other developers tweeted about facing similar experiences: Has happened with Khatabook as well before. Very high handed nature of the Playstore team. Can't do much because they're a monopoly. — ravishnaresh.eth (@ravishnaresh) June 29, 2022 @deepakabbot the same happened with us @sayfinvest & there is no proper channel to reach out to them, just email…
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