wordpress blog stats
Connect with us

Hi, what are you looking for?

Paramount+ looks to make India debut in 2023

The platform will be hitched to the Viacom18 wagon driven by Reliance and Bodhi Tree.

Paramount+ has announced plans to enter India in 2023 as part of its expansion drive, according to Paramount Global’s President and CEO Bob Bakish. Bakish broke the news in his statement during an earnings call held recently to discuss the company’s Q1 2022 report. He added that Paramount+ will be distributed in India in a joint venture with Viacom18’s platform. Bakish said that Viacom18 is set to become a significant streaming player in India following a capital infusion from Bodhi Tree Systems— an investment company floated by James Murdoch and Uday Shankar. "(India) is a fundamentally attractive market. It is a market at scale. It has a tremendous future ahead of it in the context of media. We like the model of Viacom18 which has a broad reach. We are going to do it in a capital-efficient, hard bundle way," Bakish elaborated during the call. Paramount's India strategy is in line with its broader expansion plans in other markets wherein Paramount+ is made available through “hard bundles” with the help of partners. Bakish reasoned that these bundles aid user growth without burning capital in acquiring subscribers. The company also discussed plans to roll out its service in the United Kingdom (With Sky) and South Korea (With CJ ENM) in June this year. The OTT platform will also be available in other European markets such as Italy, France, Germany, and Austria in the second half of this year, as it looks to move into more than 60 countries by the end…

Please subscribe/login to read the full story.
Written By

I cover several beats such as Crypto, Telecom, and OTT at MediaNama. I can be found loitering at my local theatre when I am off work consuming movies by the dozen.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ