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CCI investigating financial dealings between Amazon, Flipkart and their top sellers

Amazon and Flipkart have repeatedly denied any special agreements with specific sellers.

What is happening? The Competition Commission of India (CCI) is reviewing documents that suggest financial dealings between top e-commerce companies and their preferred sellers, Economic Times reported on May 31. This is part of the antitrust investigation into Amazon and Flipkart initiated by the competition watchdog in January 2020. Why does this matter? India's Foreign Direct Investment (FDI) regulations prevent e-commerce marketplaces from acting as sellers on their own platform, but online sellers and retailers bodies like the Confederation of All India Traders (CAIT), Swadeshi Jagaran Manch (SJM), and All India Online Vendors Association (AIOVA) have repeatedly alleged that Amazon and Flipkart provide preferential treatment to select sellers (such as Cloudtail and Appario for Amazon) in whom they have a financial interest, thus circumventing the FDI regulations. Both e-commerce platforms have denied these allegations so far. More time sought: CCI was expected…

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