wordpress blog stats
Connect with us

Hi, what are you looking for?

Why is NPCI limiting WhatsApp’s UPI userbase?

WhatsApp is now allowed to onboard 100 million UPI users

The National Payments Corporation of India (NPCI) on April 13 approved an additional 60 million users on UPI for WhatsApp, allowing the messaging platform to expand its UPI-based payment service from 40 million to 100 million users. This new limit should allow the Meta-owned platform to better tap into its 500 million user base and compete with other apps such as Google Pay and PhonePe, which currently dominate the UPI market. Why is NPCI increasing WhatsApp's UPI cap in a graded manner? Ever since WhatsApp got approval for its UPI service in 2020, NPCI has been increasing the platform's cap in a gradual manner. First, the platform was allowed to onboard only 20 million users. Then, in November 2021, this was increased to 40 million users. This is at odds with other UPI apps, which do not appear to have any cap on the number of users that can be onboarded. According to Economic Times, WhatsApp had in fact sought permission for UPI payments for all its users in India in one go without any cap. Nikhil adds: So why is NPCI treating WhatsApp differently from other platforms, and what's the rational basis for this graded process? Without a clear explanation from the NPCI, this appears to be an arbitrary approach, and once again highlights the fact that there needs to be an independent payments regulator that bring some transparency and clarity into some of the decisions that NPCI takes, especially given the importance of UPI. What's your take on it, dear…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ