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Koo makes the workings of its core algorithms public

The platform has let on about how its algorithms shape what users see on their feeds.

Koo, a homegrown microblogging platform, has published the "philosophy and workings" behind its core algorithms, according to a press release from the company. The algorithms were made public on Koo’s website in March 2022, the release added. Algorithms can be described as a set of mathematical rules which carry instructions that help personalize and improve experiences for users based on their own behaviors and preferences. “Algorithms are constantly evolving, and are experimented with on a very frequent basis, and while we start with publishing these, in the near future, we will also be providing users with the flexibility to see a timeline feed if they so wish.” — Mayank Bidawatka, Co-founder, Koo Koo's move could set a precedent for other social media platforms to provide a glimpse behind their algorithms in the interest of promoting transparency and accountability. It will offer users the means to know why they are seeing a particular type of content on their timelines. What has Koo shared about its algorithms? The company revealed that it relies on algorithms in the following sections to determine the type of content users consume on its platform: Feed: The algorithm calculates variables such as Koos from creators that users have an affinity with and trending Koos, as per a post by the company. It then produces all the Koos that meet these criteria at the top of their feed.  The rest of the feed shows up in a timeline. There is an affinity score cut off that is used to ensure…

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I cover several beats such as Crypto, Telecom, and OTT at MediaNama. I can be found loitering at my local theatre when I am off work consuming movies by the dozen.

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