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India’s E-Commerce Rules to also focus on algorithms

Several industry stakeholders had expressed deep concerns when the amendments were proposed in 2021.

The Indian government is set to revise the e-commerce rules (first published in 2020) to include amendments pertaining to "algorithmic fairness", The Hindu reported. The Department of Consumer Affairs is looking to nullify the advantage provided by marketplaces to entities wholly or partially owned by them, the report added. https://twitter.com/sub8u/status/1516268632808226816?s=24&t=upMdrXGFdjQ8kYuSMaqtmg Consumer Affairs Secretary Rohit Kumar Singh told The Hindu that the department was focusing on “transparency” and “fairness” as they were key to protecting consumer rights in a digital economy. This would be the second time that the government is amending these rules. “Nothing should be concealed from the end-user, and to begin with the algorithm that dictates the search result, choice should also be explained to them. The consumer has the right to know why a product of a certain firm always comes at the very top of the…

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I cover several beats such as Crypto, Telecom, and OTT at MediaNama. I can be found loitering at my local theatre when I am off work consuming movies by the dozen.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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