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Uber is planning to let drivers in the US see fare and drop location details upfront: Report

This could be the most significant update that the company has made to its algorithm in years.

Uber is testing new driver algorithms in the US which will allow drivers to see the fare and drop location before accepting a trip, according to a Reuters report. It is unclear whether Uber will roll this feature out in other markets, including India, if this test is successful. The pilot is being run in 24 US cities as of now and the fares being paid by the consumers will remain unchanged. The test is underway in cities across Texas, Florida, and the midwestern states, the report added. Uber initiated a similar pilot in the state of California which went live in the aftermath of the 2020 battle over the status of gig workers. The company informed Reuters that its latest pilot is not related to gig worker regulation as many cities where this pilot is being conducted do not have gig economy reforms on their agenda The changes are likely to incentivise drivers to cancel fewer rides by offering them clarity over trip details upfront. It remains to be seen what impact this will have in India where customers have often complained of frequent driver cancellations. What will be the impact of this feature on Uber? The company did not disclose the financial impact of these changes which means that it will see an increase in its costs, Reuters suggested. Uber's head of mobility in the United States and Canada, Dennis Cinelli told Reuters that the company had to reduce earnings for long trips so that drivers refrained from avoiding…

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I cover several beats such as Crypto, Telecom, and OTT at MediaNama. I can be found loitering at my local theatre when I am off work consuming movies by the dozen.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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