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Netflix wants you to stop sharing your password with outsiders or pay extra for it. Here’s what you need to know

The streaming giant also announced that it was testing a transfer of profiles to new accounts in three countries.

Source: Netflix

It may soon be impossible to share your Netflix password with friends and family members if Netflix's pilot program in three Latin American countries is successful. It will soon be impossible to share your Netflix password with friends and family members if Netflix's pilot program in three Latin American countries is successful. The company has announced the launch of a pilot programme in Costa Rica, Peru, and Chile where it is asking users to pay a fee to add profiles outside of their own households, according to a blog post by Netflix. The fee is not on par with what it charges usually and is available at a discounted rate. Users will be allowed to add up to two people outside of their house, the company said. “Accounts are being shared between households— impacting our ability to invest in great new TV and films for our members.” — Chengyi Long, Director, Product Innovation, Netflix These people will get their own profile, personalised recommendations, login, and password, the post explained. The discounted rate will stack up to 2,380 Chilean Pesos in Chile, $2.99 in Costa Rica, and 7.9 PEN in Peru. [caption id="attachment_158252" align="alignnone" width="972"] Source: Variety[/caption] Why this matters: Netflix has been looking to augment its plateauing user base for months now as it looks to fend off challenges from multiple OTT platforms. Several OTT platforms will be observing Netflix closely as the problem of password sharing plagues most of them. It is likely to have a wide-ranging impact as it…

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I cover several beats such as Crypto, Telecom, and OTT at MediaNama. I can be found loitering at my local theatre when I am off work consuming movies by the dozen.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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