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YouTube plans to integrate NFTs with its platform in the future, does not specify timeline

The platform will join Reddit and Meta in exploring similar plans, indicating that the NFT hype might be here to stay.

YouTube app on a mobile phone

YouTube may be looking to integrate non-fungible tokens (NFT) with its platform in a bid to provide another source of revenue for its creators, according to a letter by the platform's CEO Susan Wojcicki detailing its priorities in 2022. “We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs (non-fungible token), while continuing to strengthen and enhance the experiences creators and fans have on YouTube.” — Susan Wojcicki While the platform has not revealed what kind of features it is planning to design, Wojcicki noted that crypto, NFTs, and decentralised autonomous organisations (DAOs) have highlighted “an opportunity to grow the connection between creators and their fans”. YouTube’s hint at integrating NFTs shows that the technology is likely to become mainstream in the next few years. The trend which caught on like wildfire last…

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I cover several beats such as Crypto, Telecom, and OTT at MediaNama. I can be found loitering at my local theatre when I am off work consuming movies by the dozen.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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