YouTube may be looking to integrate non-fungible tokens (NFT) with its platform in a bid to provide another source of revenue for its creators, according to a letter by the platform's CEO Susan Wojcicki detailing its priorities in 2022. “We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs (non-fungible token), while continuing to strengthen and enhance the experiences creators and fans have on YouTube.” — Susan Wojcicki While the platform has not revealed what kind of features it is planning to design, Wojcicki noted that crypto, NFTs, and decentralised autonomous organisations (DAOs) have highlighted “an opportunity to grow the connection between creators and their fans”. YouTube’s hint at integrating NFTs shows that the technology is likely to become mainstream in the next few years. The trend which caught on like wildfire last year is being touted as the next big thing in the world of digital asset ownership. Major social media platforms are looking to incorporate NFTs Twitter: The microblogging site was one of the first social media platforms to announce in September 2021 that it was going to let users authenticate their NFTs by letting people connect their crypto wallets. It has gone live for iOS users with Twitter Blue subscriptions, The Verge reported. It will let users showcase their NFTs in a hexagon, the report said. Meta: Facebook and Instagram are working on a feature that will let users display their NFTs on their profiles, as well as help users mint their…
YouTube plans to integrate NFTs with its platform in the future, does not specify timeline
The platform will join Reddit and Meta in exploring similar plans, indicating that the NFT hype might be here to stay.
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