YouTube may be looking to integrate non-fungible tokens (NFT) with its platform in a bid to provide another source of revenue for its creators, according to a letter by the platform's CEO Susan Wojcicki detailing its priorities in 2022. “We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs (non-fungible token), while continuing to strengthen and enhance the experiences creators and fans have on YouTube.” — Susan Wojcicki While the platform has not revealed what kind of features it is planning to design, Wojcicki noted that crypto, NFTs, and decentralised autonomous organisations (DAOs) have highlighted “an opportunity to grow the connection between creators and their fans”. YouTube’s hint at integrating NFTs shows that the technology is likely to become mainstream in the next few years. The trend which caught on like wildfire last…
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