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T-Series will be producing OTT content, what does it mean for the Indian OTT space at large?

The production house is not the only one looking to cash in on the growing popularity of OTT platforms in India.

T-Series, one of India’s most well-known music labels, has announced that it will be producing content for OTT platforms, according to its press release. The company said that it will be targeting new markets and audiences but did not elaborate on what it means by new. Bhushan Kumar, Chairman & Managing Director of T-Series, said that the studio will be looking to collaborate with artists like Aanand L Rai, Anubhav Sinha, Nikhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S Varma, Mikhil Musale, and Soumendra Padhi, among others, to produce its slate of content. T-Series explained that OTT consumption has witnessed an upward trend in the last decade, owing to which it wants to foray into the space. Several of India’s legacy studios are eyeing the OTT space after the pandemic forced a shift in the consumption habits of Indians. With theatres remaining shut for large part of the past two years, OTT has made sizeable inroads to service the gap left in the wake. Tata Sky pivots to Tata Play Not only content production but content distribution is also witnessing several changes in its business model as companies look to stay relevant. Tata Sky, one of India’s most prominent DTH and Pay TV platforms, recently announced that it was changing its name to Tata Play as it looks to expand its business interests beyond DTH services. “Tata Sky leveraged its market leadership in its core business to create an ecosystem of content delivery by foraying into OTT and Broadband,” Harit…

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I cover several beats such as Crypto, Telecom, and OTT at MediaNama. I can be found loitering at my local theatre when I am off work consuming movies by the dozen.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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