Groww, an online investment platform similar to the likes of Zerodha and Upstox, will now be offering credit lines to a few users*. The lending vertical, Credit from Groww, will not require any documents as it will be pre-approved based on the transaction history of its users. Groww has partnered with IDFC First Bank to provide this credit line; the company will not be asking users to pledge collateral against loans, as per the FAQ section in the app. It also said that the interest will be charged on the amount withdrawn and not the limit amount. Users will not be allowed to use this credit line to invest or trade in the stock market. Groww has been looking to augment its revenue after it raised nearly $250 million at a valuation of $3 billion last year. Entrackr reported that the company clocked operating revenue of nearly half a crore in 2020 with losses worth Rs eight crores. Groww’s competitors Credit from Groww will be competing with the likes of CRED Cash, LoanTap, InCred, among others. CRED Cash: The credit line was launched in 2020 offering CRED’s members a pre-approved amount of up to Rs 5,00,000 with no forms, documents, phone calls, or physical visits, according to News18. Kunal Shah said that CRED Cash, its lending tool which has disbursed Rs 2,415 crore in loans to date, has a default rate of less than 1 percent. InCred: The company specialises in lending with a variety of loans like personal, education, and MSME…
