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Quick commerce round-up: Grofers rebrands, Flipkart invests, Swiggy doubles down, BigBasket gets on express delivery

India’s quick commerce space is burgeoning and so is the need for a different set of regulations.

quick commerce

Grofers has rebranded itself as Blinkit, Flipkart has upped its investment in Ninjacart, Swiggy has doubled down on Instamart, BigBasket once again wants to try its hand at express delivery, and Zepto has raised $60 million. Here are all the major updates in the quick commerce space. Grofers is now Blinkit Online grocery start-up Grofers rebranded as Blinkit on December 12 to indicate its focus on quick commerce. We learnt a lot as Grofers, and all our learnings, our team, and our infrastructure is being repurposed to pivot to something with staggering product-market fit – quick commerce. – Blinkit cofounder Albinder Dhindsa Earlier in August, Grofers announced that it will bring down the delivery time for the majority of its customers to under 10 minutes. This quick delivery is now available in 12 cities, the company said. The company runs over 200 dark stores and is launching a new store every 8 hours, Grofers said in a blog post in November. Zomato, which invested $100 million in the Grofers in June this year and made it a unicorn, is now looking to invest another $500 million in the company, Economic Times reported last month. The food delivery giant is relying on Grofers to tap into grocery delivery and quick commerce and take on Swiggy's Instamart. Welcoming the rebranding, Zomato CEO Deepinder Goyal tweeted: https://twitter.com/deepigoyal/status/1470251412504268800?s=20 Flipkart invests in agritech starup Ninjacart Flipkart and its parent company Walmart on December 13 announced a $145 million joint investment in fresh produce supply chain company Ninjacart. This is Flipkart's…

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