"[Edtech companies] are engaging in predatory marketing practices where they prey upon the aspirational poorer people who want to give their children a better education," MP Karti Chidambaram said in the Lok Sabha on December 13. The Minister of Education needs to monitor such apps, Chidambaram added. https://twitter.com/RKRadhakrishn/status/1470559998128242688?t=pRU-0wYAZO9E2Q8gnjdmQQ&s=08 In his speech, Chidambaram pointed out multiple concerns with Byju's and the edtech industry, including false marketing, social media censorship, and unregulated educational content. With a growing number of media reports and calls by MPs highlighting malpractices by Byju's, the pressure is mounting on the government to regulate such predatory practices in the edtech industry. Whether the Ministry of Education will pay heed to these demands remains to be seen. Predatory marketing by edtech companies needs monitoring: Chidambaram Chidambaram left no doubt about the company he was specifically referring to. "This company now sponsors the Indian Cricket Team... We all know who I'm referring to." The MP pointed out three problems with Byju's and the edtech industry at large: Predatory practices: Chidambaram accused edtech companies like Byju's of preying upon aspirational poor people. "They force [poor people] to buy courses and auto debit their accounts. When they want to stop these courses, they can't stop the auto-debits, which are happening month or month. They are becoming like loan sharks where they're force-selling these courses," he said. Content has no oversight: "These companies offer courses online which are not vetted by any body... Nobody knows the content of these courses, nobody knows the…
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