Swiggy users will now be able to avail free deliveries on orders from over 70,000 restaurants if they enroll in the company’s single-tier subscription plan dubbed ‘Swiggy One’, according to a report in Livemint. The membership programme will replace the platform’s incumbent Swiggy SUPER programme, the report added. The food delivery major had revamped Swiggy SUPER in March this year offering three tiers—Binge, Bite and Bit—with increasing benefits, as per the report. The company also announced that they will upgrade Swiggy SUPER’s users without additional cost to Swiggy One for the remainder of their plan. They will also give these users a month-long extension on their upgraded plans, Entrackr reported. The food delivery space in India has seen the emergence of a duopoly — Zomato and Swiggy. Both platforms appear to be locked in the race to the top and closely follow each other’s moves. Support independent journalism making sense of it all. Subscribe to MediaNama here. How does Swiggy One size up against Zomato Pro? Swiggy’s new plan will compete against Zomato Pro, Zomato’s own subscription plan which accrues benefits on food deliveries for its subscribers. But Swiggy One’s key offering of free deliveries is not available under Zomato Pro. Instead, Zomato has launched Zomato Pro Plus which offers free deliveries without any distance or surge fee. It is an invite-only service as of now. Here's a look at how these plans line up against each other: Cost Swiggy One: The membership comes with an introductory price of Rs. 299 for…
