There has been a massive 30.93% decrease in the amount of content that has been deleted through automated detection, Google revealed in its compliance report for the month of September. India's Information Technology (IT) Rules, 2021 mandate significant social media intermediaries (SSMIs) to publish periodic compliance reports. Similar to the compliance report for August, Google mentions that the reported content has been removed from “all its platforms”, but does not specify which platforms are covered by the report. In September, Google removed 450,246 content through automated detection, while in August it removed 651,933 content. The current report marks a shift in Google's trend of relying more on automated detection over a few months. Earlier, Google had recorded a 13 per cent increase in removal of content through similar means in August from July. For the automated detection process, Google uses — Location data of the sender or creator of the content Location of account creation IP address at the time of video upload User phone number Decrease in content removals based on user complaints The compliance report also showed that there has been a 17.72% decrease in the number of content that was deleted on the basis of user complaints. The decrease in content removal can be attributed to a fewer number of complaints received from users in September. In August, the platform removed 93,550 items based on 35,191 user complaints, and in September, Google removed 76,967 content based on 29,842 user complaints. While most of the now-removed content was regarding copyright…
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