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Does Facebook’s decision to pay content creators make it a publisher under the IT Rules? 

The platform’s new move to hand out cash for content is an attempt to bolster its standing in the social audio space.

Facebook is using its financial edge to break into live audio and compete with the likes of Clubhouse and Discord. The company is offering to pay creators up to $50,000 to use its live audio rooms feature, according to a report by The Information. Earlier this year, Instagram and Youtube also implemented similar strategies to promote Reels and Shorts. Does this trend of platforms paying creators dispute their status as intermediaries under the IT Rules 2021, making them publishers instead? In India, the platform vs publisher debate has become more relevant than ever with the IT Rules coming into effect. Whether the likes of Facebook, Instagram, and Youtube will be treated as publishers or intermediaries will define how they will be regulated and how much responsibility they bear for the content on their 'platforms'. Facebook pays musicians and creators to…

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