Homegrown micro-blogging platform Koo's user base has touched 15 million with 5 million users added over the last quarter, CEO and Co-founder Aprameya Radhakrishna said on October 24. The platform is eyeing an expansion into South East Asia in the second half of 2022 with Indonesia, Malaysia, and the Philippines as potential options, Radhakrishna added. Koo rose to popularity in the last couple of months when Twitter was engaged in multiple battles with the Indian government and many politicians and government departments endorsed Koo over the US-based platform. The platform's expansion into Nigeria just as the Nigerian government banned Twitter in the country also added to Koo's growth. But apart from these two, here are some aspects that make Koo stand out in an ecosystem that is dominated by global giants. Developing around local languages, cultures, and laws Less than 1-2% of the country fluent in English: "So our premise for existence in a world of so many global tech giants is the fact that we are building an India first approach to expression. Less than 1-2% of the country is very fluent with English that they can actually speak and go and express themselves on an international microblogging platform or any other social media. [...] And they're not using existing platforms because they feel that the people on those platforms or the topics that are being discussed, or even if you look at hashtags that are trending, are all very alien to them. [...] They're looking for local people to discuss their…
As Koo eyes South East Asia expansion, here’s what makes the social media platform stand out
Amid recent criticism of social media giants like Facebook, Koo’s stated focus on transparency could give it an edge over others.
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