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Streaming services step up compliance with IT Rules, appoint grievance officers and more

The current picture of streaming services’ compliance with the IT Rules shows that they have largely bowed down.

Streaming services in India have been complying more with the Information Technology (Intermediary Liability and Digital Media Ethics Code) Rules, 2021 over the last few weeks, a review by MediaNama has revealed. When we last checked in on the streamers' compliance in May, only two operators were fully compliant with all the provisions of the law that we evaluated them against. As of August 27, though, at least eight streaming services are substantially compliant, and only two services — YouTube Premium and Hungama Play — have not improved their compliance at all. You can read the full status of each streaming service we evaluated below, along with comments, if any, received by the streaming service in question. Streaming services have largely bowed down to the IT Rules. While they have concerns, they have only addressed them to the government directly, and have not gone to court. This stands in contrast to social media companies like Facebook and multiple news organisations, who have challenged the Rules at High Courts around the country. Even with this silent acquiescence to the Rules, the streaming platforms have both fallen afoul of these Rules while also applying excess censorship to their content in India, apparently cautious of blowback from viewers and the government. What the IT Rules require from streaming platforms:  Appoint a resident grievance officer and make their details available on their website Dispose of complaints received from the general public Have standardised age ratings (U, U/A 7+, U/A 13+, U/A 16+, and A) Display…

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I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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