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PhonePe announces anonymised digital transaction data repository Pulse

Pulse is a data repository on digital transactions undertaken by PhonePe’s merchants and app users.

PhonePe on September 2 announced Pulse, a data repository on digital transactions undertaken by its merchants and app users. The PhonePe Pulse website has an interactive map displaying a simplified broad-strokes of the data, but more granular data — right down to the PIN code level, according to the company — will be available through tools made available to developers and the government in the future, the company said. The company also released the Pulse Report, a 49 page study on digital payments over the past 5 years. PhonePe CEO Sameer Nigam said during a press conference that the data revealed some unexpected trends, such as many large metropolitan cities not being among the top ten cities by transactions (Nigam conceded that this may also be because of PhonePe not being as big as competing services in those places.) PhonePe…

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