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A closer look at Netflix’s new UPI Autopay feature and the rules that led to it

The new feature might be an unintended consequence of the government’s push for homegrown payment channels.

We missed this earlier: Netflix has started accepting UPI Autopay, it has emerged. The company announced the feature on August 30. Netflix is accepting Autopay via BHIM and Paytm for the moment, which means that if you want to pay via UPI, you can only do so through those two apps. Netflix has only accepted two payment methods in India since its launch: debit or credit cards, and postpaid bills of telcos or ISPs. UPI Autopay is a payment system announced last year by the National Payments Corporation of India that replicates the effect of recurring card payments with UPI. This new option, though, came without much fanfare. And that is understandable — the company was likely forced by the Reserve Bank of India regulations to wean off its dependence on people paying with a credit card. The regulations are…

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I cover the digital content ecosystem and telecom for MediaNama.

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