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Microsoft Store on Windows welcomes third-party app stores, building pressure on Apple to do the same

Microsoft’s decision comes at a time when Google and Apple are facing antitrust scrutiny for their existing app store policies.

Source: Microsoft

Microsoft is opening the Microsoft Store on Windows to third-party app stores, the company announced in a blog post on September 28. Amazon and Epic Games will be the first to bring their app stores on Microsoft Store, the company said. Opening up to third-party app stores on Windows does not have the same large-scale implication as it does on iOS because it has always been possible to download software from external sources on Windows, and this is in fact how most users download. Nevertheless, now that two major platforms, Microsoft and Google, allow third-party app stores, the pressure on Apple to do the same increases. An open store for an open platform "Our commitment to being an ‘open store for an open platform’ isn’t just about the various technical underpinnings of how apps are built," Microsoft said, "Just like any other app, third-party storefront apps will have a product detail page that can be found via search or by browsing – so that users can easily find and install it with the same confidence as any other app in the Microsoft Store on Windows." Microsoft Store on Windows also does not require app developers to share revenue with Microsoft when apps use their own in-app payment systems, which is different from the mandatory 30 percent commission that both Apple App Store and Google Play Store charge. Microsoft Store, which was first unveiled in June, is slated to launch alongside Windows 11 on October 5 and will later come to Windows 10…

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