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Amitabh Bachchan to join India’s NFT craze with limited edition collection of poems and digital artworks

Bachchan is India’s first celebrity to launch his own NFT collection even as global NFT sales surged to $2.5 billion this year.

An NFT (non-fungible token) collection of one of the foremost Bollywood actors, Amitabh Bachchan, will be rolled out by BeyondLife.club, according to an Inc42 report. The report added the collection will consist of poems written by the actor, a narration of Madhushala with backstories, autographed posters, and other souvenirs. A countdown of sixty-four days and ten hours has been set on the website after which people will be able to place their bids. The NFT platform BeyondLife.club is a partnership between Rhiti Entertainment and NFT exchange platform, GuardianLink.io, as per Inc42. Bachchan is an early adopter of cryptocurrency given that he earned crores of rupees in 2017 from his Bitcoin investment in 2015.  NFTs have witnessed a frenzied interest this year. In February alone, NFT sales grew by 400 percent from the previous month. The exponential growth has led to many brands jumping on the NFT bandwagon to offer digital artwork. It is of note that Bachchan will be the first among Bollywood celebrities to launch his own NFT collection.   What is an NFT?  A non-fungible token is a digital token that is unique and does not have a substitute sold online. For example, one-of-a-kind artwork or a collector’s item. It is also powered by the blockchain technology on which cryptocurrencies have been created till now. NFTs can include almost any digital asset. Some of the things which have been sold as NFTs include images, videos, tweets, songs, virtual spaces in games, blockchain domains, among other assets. NFTs have been instrumental…

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I cover several beats such as Crypto, Telecom, and OTT at MediaNama. I can be found loitering at my local theatre when I am off work consuming movies by the dozen.

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