wordpress blog stats
Connect with us

Hi, what are you looking for?

Koo removed 498 posts from its platform in July, down by 60 percent compared to content removals in June

Developed in India, Koo was the first social media intermediary to say that it would comply with the new IT rules.

Koo, a homegrown microblogging platform, published its second compliance report for the month of July 2021, as mandated by Rule 4(d) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, notified by the Indian government in February this year. The report revealed that it had removed 498 Koos reported by its community; in June, the company had taken down as many as 1,253 Koos. The company did not elaborate on the nature of these complaints. Koos are posts that users upload on the platform along the lines of tweets for Twitter.

“Rule 4(d) of the IT Rules, 2021, specify that Significant Social Media Intermediaries (who have more than 5 million users) must publish periodic compliance report every month mentioning the details of complaints received and action taken thereon, and the number of specific communication links or parts of information that the intermediary has removed or disabled access to in pursuance of any proactive monitoring conducted by using automated tools or any other relevant information as may be specified.” — IT Rules 2021

Why it matters? On February 25 this year, the central government notified the IT Rules, 2021, which made sweeping changes to social media in the country. The rules led to a tightening of the regulations under which social media companies like Facebook, Twitter, and others operated in India. The new rules stated that significant social media intermediaries (social media companies with more than 5 million users in India) are required to appoint a chief compliance officer, and a resident grievance officer, a nodal contact person, and enable traceability of content on the platform, among others.

What does Koo’s compliance report reveal? 

Koo was one of the first companies to comply with the new rules ahead of the May 25, 2021 deadline. In its second report, the number of Koos reported by its community has declined from 5,502 to 3,431 in July. It registered a drop of 37 percent compared to the figures revealed in June. 

  • The company said that it took action by removing 498 of these posts whereas it resorted to blurring, ignoring, overlaying, warning, etc., for the rest (2,933) of the posts. 
  • When it came to its own moderation, Koo flagged 65,280 posts proactively out of which 1,887 were taken down from the platform. The remaining posts witnessed other types of action, as mentioned above, taken against them. 
  • Koos that were proactively flagged increased by more than 10,000 from 54,235 Koos proactively flagged in June. 
  • In June, the company had also removed 1,996 Koos (under proactive monitoring) which is 109 more than the Koos taken down in July.    

Where do other social media platforms stand vis à vis compliance?   

Facebook Inc released its first compliance report two weeks ago for WhatsApp, Facebook, and Instagram after releasing an interim report on July 2.

WhatsApp: The messaging platform had deactivated 2 million accounts in India from May 15 to June 15, 2021. It said that it had acted on 63 ban appeals out of the 204 it received. It also received 345 grievances under topics such as Account Support, Ban Appeal, Product Support, Safety issues, and other support. 

Advertisement. Scroll to continue reading.

Facebook: The social media platform received 646 grievances, and it responded to all of them. These grievances concerned a range of topics like impersonation, bullying, nudity, access to accounts, requests for access to personal data, abusive content, issues with how Facebook processes personal data, and so on. Half of these grievances were resolved through pre-established channels provided by Facebook whereas over 47 pieces of content had action taken against them following special reviews.

Instagram: The social media platform was subject to 36 grievances out of which action was taken against 20 of them. Over ten such complaints were resolved through pre-established channels provided by the company.

Twitter: The microblogging platform also released its compliance report around the same time revealing that Twitter’s Grievance Redressal Officer received 94 grievances for the period between May 26 and June 26. It led to action against over 100 URLs. Twitter was forced to act after the Delhi High Court criticised the social media platform for not complying with the Rules amidst a tussle with the Indian government regarding the same.

Also read:


Have something to add? Subscribe to MediaNama and post your comment

Advertisement. Scroll to continue reading.
Written By

I cover several beats such as Crypto, Telecom, and OTT at MediaNama. I can be found loitering at my local theatre when I am off work consuming movies by the dozen.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.


This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.


It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...


Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ