Reliance Jio is offering its services through an array of devices in collaboration with offline retail stores in Delhi and Mumbai, according to a report in the Economic Times. Retailers informed ET that Reliance has installed “Jio Mini point” POS (Point of Sale) devices through which they can issue devices locked with Jio SIM cards. ET said that it signals an adjustment in the Mukesh Ambani-led company’s handset retail strategy as it prepares for the launch of JioPhone Next. Only retailers with Mini POS devices will be able to offer phones locked with Jio which also carry discounts and other services. The report explains that Reliance's retail strategy is to help the telco meet its target of 500 million users. It had 436.7 million users in June. Device bundling in India has always been a risky proposition. Gopal Vittal, CEO,…
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