Major social media platforms like TikTok and Instagram have also taken steps to ensure the safety of children online while India's draft PDP Bill moves to address this issue as well. "As kids and teens spend more time online, parents, educators, child safety and privacy experts, and policymakers are rightly concerned about how to keep them safe," Google said while announcing new measures geared at protecting the safety of children across its platforms. "Some countries are implementing regulations in this area, and as we comply with these regulations, we’re looking at ways to develop consistent product experiences and user controls for kids and teens globally," the company added. Why it matters? Platforms like YouTube, Facebook, and TikTok have previously been accused of not doing enough to address children's safety, and Google and TikTok have even been dealt fines for how they handle kids' data, but these companies have made more efforts recently. Google's announcements on this front are a major step forward because Google Search is essentially a gateway to the internet, and its YouTube app is one of the most popular platforms among children and teenagers. What are the new measures announced by Google? Restricting ad targetting: In addition to preventing age-sensitive ad categories from being shown to teens, Google will block ad targetting based on the age, gender, or interests of people under 18. These changes will roll out globally in the coming months across Google's products. Option to remove image from Google results: Google will allow anyone under the…
