A 86 percent decrease in Google-backed e-commerce platform Dunzo's advertisement and marketing expenses has resulted in a 67 percent increase of its revenue in the FY21, according to data provided by the company in a press release. The decrease in marketing expenses has also translated into a 43 percent decrease in cash burn for the company, the data indicated. The time period of these figures which coincide with the pandemic and the subequent lockdowns in the country, signify the level of reliance Indian consumers had on e-commerce platforms such as Dunzo, Swiggy, Big Basket during the period. This also shows a significant behavioural shift with Indian consumers, who are adapting to more frequent, small-sized purchases compared to larger, monthly purchases for everyday products and consumables. All the numbers Gross merchandise value: GMV (which includes value of products solid and user delivery fees) increased from Rs 360 crore in FY 2020 to Rs 590 crore in FY2021. Marketing expenses: This decreased from Rs 48.2 crore in FY 2020 to Rs 9.9 crore FY 2021 EBTIDA Burn: EBTIDA decreased from Rs 327 crore in FY 2020 to Rs 212.2 crore in FY 2021. Overall burn decreased by 35 percent in FY21, the company said. User base: 90 per cent users signed on to the platform organically over the last year Gift someone a MediaNama subscription. What is in hold for the future? Kabeer Biswas, CEO and Co-Founder of Dunzo said in a statement that he expects that competitive pressures will go…
- Jade Lyngdoh on Content Moderation in Non-English Languages | Meta India Tech Scholars 2021-22 February 1, 2023
- Why is a global approach to crypto regulation needed, according to India’s Economic Survey? February 1, 2023
- Budget 2023: Top Tech Policy Takeaways from Nirmala Sitharaman’s Speech February 1, 2023
- Everything You Need to Know About the India-US Critical and Emerging Technology Initiative February 1, 2023
- RS Sharma, key person for Aadhaar and Co-WIN projects, steps down as Chief of National Health Authority of India February 1, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...