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The first ruling by OTT self-regulatory body was for a show that hadn’t even released

In this case, the self-regulatory body ruled against the complainant and dismissed the appeal on the grounds that it is unreasonable to judge a long web series based on its trailer.  We missed this earlier: The Digital Media Content Regulatory Council (DMCRC) of the Indian Broadcasting Foundation (IBF) heard and pronounced an order on the first appeal of a streaming service complaint after the notification of the Information Technology (Intermediary Liability and Digital Media Ethics Code) Rules, 2021, over July 6–7. The complaint was for a trailer for the then-upcoming Disney+ Hotstar series Grahan. The complaint being ruled on by the DMCRC alleged that the show disrespected Sikhs by making it look like one was engaged in the anti-Sikh Riots of 1984. MediaNama obtained a copy of the order. The DMCRC dismissed the appeal, giving the trailer a clean chit. The development was first reported by the Times of India. The IT Rules require OTT streaming services to be a part of a self-regulatory body that can hear appeals on complaints that are heard by the streaming services themselves. If complainants are not satisfied, they can further appeal to the government. https://www.youtube.com/watch?v=8wsswpTAAU0 Why it matters: While the DMCRC only represents a small number of streaming services, the decisions taken by it have a great impact since Star and other large traditional TV broadcasters' streaming services like ZEE5, Sony LIV, Voot, and SunNXT are part of the body. As such, this first ruling, while for a small piece of content that already…

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I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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