While some feel that the company's re-entry may not create much furore, Shein's legal troubles actually began long before the ban on Chinese apps in 2020. E-commerce app Shein which was banned, along with nearly 200 other Chinese-developed apps, by the Ministry of Electronics and Information Technology (MeitY) last year may be re-entering the Indian market as a sub-platform or seller on Amazon. The e-commerce giant’s website displays Shein as one of its upcoming ‘Prime Day launches’. MediaNama's queries sent to Amazon and Shein on the exact nature of Shein’s association with Amazon remain unanswered, however, in a statement to CNN, Amazon acknowledged that "Shein branded apparel is among the many Prime Day new launches from various sellers." Why this matters: Shein is a Chinese fast-fashion e-retailer that was popular in India for its clothes and accessories. But the app…
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