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Zee to scale down investment in hyperlocal CDN subsidiary SugarBox

 Zee Entertainment CEO Punit Goenka also announced the new lower price of Zee5's annual subscription plan and commented on the streaming platform's pay-per-view experiment with Salman Khan's film Radhe.  Due to the pandemic, Zee will scale down its investment in hyperlocal Content Delivery Network company Margo Networks, which operates under the brand name SugarBox. The winding down was announced by Punit Goenka, Managing Director and CEO, Zee Entertainment Enterprises Limited, during the company's fourth-quarter earnings call for FY 2021. "Considering the opportunities that lay before our two core businesses, we are prioritising content investments in digital and television. Additionally, the prolonged uncertainty due to the pandemic has made the operating environment quite volatile. In light of these factors, we are re-evaluating our investment in SugarBox and will be scaling it down in the foreseeable future," Goenka said in his opening remarks. Zee had announced a Rs 522 crore investment in SugarBox in April 2020; the deprioritisation of the subsidiary marks a significant setback for the company. The service was positioned as an edge CDN, which is to say that it would have content cached near the edges of a network, closer to where users were, to stream content to them quicker than a traditional CDN would be able to. ZEE5 continues losses amid customer acquisition ZEE5's international launch has not appeared to bear fruit just yet, given how recently it happened. "ZEE5 in international markets has just started and the numbers are small. I would say it has started well…

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