wordpress blog stats
Connect with us

Hi, what are you looking for?

Google expands search engine options for European Android users to address European Commission’s concerns on competition

Google on Tuesday announced that it will make it easier to set alternative search engines as default for Android users in Europe by making changes to the Choice Screen including making participation free for eligible search providers and increasing the number of search providers shown on the screen. These changes will go into effect for Android users in Europe and UK in September this year.

What is the Choice Screen?

In 2019, Google introduced a new way for Android users in Europe to select a search provider to power the search box on their home screen and as the default in Chrome (if installed). Users could select the search provider from a new Choice Screen that appears when someone is setting up a new Android device in Europe and UK. Search providers from different countries could apply to participate in an auction to be part of this Choice Screen and a maximum of four search providers (including Google) were shown on the choice screen to users.

Existing Android choice screen with up to four search providers determined by an auction process. Source: Google

The Choice Screen was one of the many changes Google made to Android following the European Commission’s 2018 ruling. Other changes include distributing Search separately from Google Play and making changes to allow users to easily install alternative search and browser apps by presenting them with a screen of options when the user first opens Play Store.

What is the latest update Google has made?

Google’s latest update to the Choice Screen allows eligible search providers to participate for free, unlike the paid auction process that was used previously. Furthermore, the number of search providers shown on the screen has been increased from four to twelve. The first five search engines will be determined by their popularity according to StatCounter but will be ordered randomly each time the choice screen is shown. This list will be refreshed annually. Seven more providers, chosen at random, will be shown below this.

This is the revised choice screen that will be shown to Android users in Europe when setting up the phone. Search providers vary by country. Source: Google

Also Read

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

News

Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ