wordpress blog stats
Connect with us

Hi, what are you looking for?

Tips Music signs licensing deal with Google for YouTube Shorts

YouTube app on a mobile phone

Music Label major Tips Music announced a music licensing deal with Google for YouTube Shorts. YouTube Shorts is a TikTok and Instagram Reels competitor that is built into the YouTube app, and offers similar tools to create short video content for creators. As part of this deal, Tips will license its catalogue to YouTube globally, as a result of which creators can use songs from the Tips library in Hindi, Punjabi, Bhojpuri, Haryanvi, Marathi, Gujarati, among other languages in which Tips owns content. Tips is an independent catalogue label, and focuses mainly on older film music and devotional music, though it has also licensed songs from newer films of late. The company recently signed a deal with Warner Music, allowing the label's music to be streamed on Apple Music and Spotify. Tips signed a similar deal with Facebook for Instagram Reels in January. It also signed a deal with Sharechat for the social media platform's fast-growing Moj short video app. YouTube Shorts was launched in beta in India last September, a couple months after TikTok was banned in India. Like Instagram, YouTube Shorts benefits from a huge existing install base — YouTube comes preinstalled in many Android smartphones in India, and Shorts are built into users' main feed, along with normal YouTube videos. Also read Tips Music Signs Global Licensing Deal With Facebook In India, Music Streaming Services Pay 10–18 Paise Per Stream To Labels: Tips Music’s Kumar Taurani Music Label Tips Drags Gaana For Not Renewing Music Licenses

Please subscribe/login to read the full story.
Written By

I cover the digital content ecosystem and telecom for MediaNama.

Free Reads

News

In its submission, the Interior Ministry said the decision to impose a ban was "made in the interest of upholding national security, maintaining public...

News

Among other things, the security requirements include data encryption and regular review and updated access permissions to reflect personnel changes.

News

the NTIA had earlier sought comments on the risks, benefits, and potential policy related to dual-use foundation models for which the model weights are widely...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ