wordpress blog stats
Connect with us

Hi, what are you looking for?

Why India’s standing improved in Netflix ISP Speed Index this year

India has not always been the best country to watch Netflix in. Slow internet speeds and poor peering with the rest of the world meant that even in households with theoretically good broadband connections, streams on the service would start out at a low video quality, before slowly improving in a few minutes. But soon after the company launched its service in India in 2017, it got to work implementing Open Connect, an unusual way of delivering its content to end users — among other things, Open Connect involves having compact caches of storage media with Netflix content ready to go, embedded directly inside individual Internet Service Providers' networks. These efforts paid off — over the next couple years, most major ISPs started serving Netflix as well as theoretically possible, while other streaming services were largely at the mercy of the Content Delivery Network with which they partnered. This led to some unusual outcomes — for a while, a small Mumbai ISP named 7 Star Digital was crowned as the best ISP to stream Netflix on, as its user base was relatively small, and it had some Open Connect caches installed in its network. India jumps up in the Netflix ISP Speed Index Netflix's ISP Speed Index reflected the frustrating conditions that shaped streaming in India — in 2019, India didn't figure in the top countries for which the index published measurements. But the situation was improving — the ISPs Netflix partnered with tended to offer a decent experience for content…

Please subscribe/login to read the full story.
Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ