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Interview: Ezetap aims to capture retail payments market by targeting Kirana stores

Over the last year, Ezetap, a leading payments gateway provider, went from being a leading enterprise-facing payment company to now a retail-facing company. This shift in business and focus was triggered by the COVID-19 pandemic and ensuing nationwide lockdown last year, which has pushed over 1 million kirana stores to go digital. The company plans to expand its product offerings and market share in the retail payments space through partnerships with startups in the Kirana-Tech space. "We had over 80% of payment volumes coming from enterprise and 20% from retail last year, to now 40% enterprise and 60% retail. By the end of this year, we will probably have 80% of volumes coming from retail and 20% from enterprise," said Byas Nambisan, chief executive officer, Ezetap. "Today, kirana shop owners have a lot of choices in terms of solutions, so we are putting together a simple-to-implement, out-of-the-box experience—where all solutions are available on a single platform. This seems to be the need of the hour. Ezetap has also partnered with all major banks in India to give them the choice of their banking partners," he told MediaNama. Last week, Ezetap partnered with retail technology startup SnapBizz, to offer a single digital platform for mom and pop stores, kirana shop owners and other grocery retails grocers to manage their supply chain, inventory, billings and sales. "These solutions are backed by an advanced machine learning stack to create the largest standard taxonomy for a database of more than 500,000 SKUs [stock-keeping units]…

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Reports on banking, payments, fintech and crypto-curencies. Additional reporting on media regulations, data protection and other areas.

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