The Internet and Mobile Association of India on April 9 prepared a "final" list of concerns that Online Curated Content Platforms like Netflix and Hotstar had on the Information Technology (Intermediary Guidelines and Digital Media Ethics code) Rules, 2021. Streaming services, the largest of whom are members of IAMAI's Digital Entertainment Committee, have largely been silent on the code. But the list of concerns prepared by the industry association indicates that, some wrinkles aside, they will largely comply. IAMAI couldn't be reached immediately for comment. The Intermediary Rules require streaming platforms to submit to a three-tier complaints mechanism (tier 1: the company itself; tier 2: a self-regulatory body [SRB] instituted by the industry; and tier 3: an inter-departmental committee [IDC] of the central government) and take down content when ordered by the government. Here are the IAMAI's main problems with…
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