Higher-priced ads help Facebook record a net revenue of $26.17 billion in the first quarter of 2021. This corresponded with a 48% increase from net revenue the previous year; the company attributed this to a 30% increase in average price per ad and 12% increase in number of ads delivered overall. However, Facebook doesn't expect things to remain rosy forever. CFO Dave Wehner said in the company's earnings release for Q1 2021 that the company expects "increased ad targeting headwinds" from regulatory and platform changes. More specifically, Facebook expects immediate impact from Apple's recently launched iOS 14.5, which requires apps to proactively seek user consent to being tracked for advertising. COO Sheryl Sandberg, in a call with investors, said the company has been putting in a huge amount of work to prepare for Apple's API changes. "We’re working with our customers to implement Apple’s API and our own Aggregated Events Measurement API to mitigate the impact of the iOS14 changes. We’re rebuilding meaningful elements of our ad tech so that our system continues to perform when we have access to less data in the future." Sandberg said that it is also working on long term engagement with industry bodies like W3C for privacy-oriented technologies that can allow personalised ads, while simultaneously limiting access to people's information. Throughout the investor call Facebook emphasised on the supposed importance of personalised ads for small- and medium-sized businesses, since they only want to target a specific demographic and not everyone in general. Sandberg said,…
Facebook expects problems for ad-targeting business from regulators, remains frustrated with Apple OS changes
- Hopeful to See Action Against E-Pharmacies Selling Medicines Online Without Licenses: Pharmacy Body Writes to States and UTs June 3, 2023
- Meta to give advertisers more control using AI and content filters June 2, 2023
- Transparency Report: Here’s all Facebook, Instagram, Twitter and Google had to say about user complaints in April June 2, 2023
- Views: Informed Consent—Fiction, Not Fact June 2, 2023
- Instagram explains how it ranks content on the platform June 2, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Is it safe to consider all "publicly available data" as public?
PhonePe launched an e-commerce buyer app for ONDC called Pincode. We, however, believe that it should also launch a seller app.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...