wordpress blog stats
Connect with us

Hi, what are you looking for?

,

TRAI-mandated spam filters catch OTP messages, hobbling SMS delivery

business-mobile-user

Telcos started enforcing the Telecom Telecom Commercial Communications Customer Preference Regulations even as many merchants and payment gateways didn't register their SMS formats in time, leading to one-time passcodes and other important transactional messages getting blocked from delivery. Telecom companies were required starting March 8 midnight to "scrub" SMS messages that were not registered with a blockchain system maintained by telcos as required by the Telecom Regulatory Authority of India, the Economic Times reported. Even Co-WIN vaccination OTPs were reportedly affected. This may have been one of the largest-scale impacts of TRAI's long-running whack-a-mole efforts against spammers. MediaNama team members had trouble with card payments as well as net banking yesterday, across state-owned and private banks. ET reported citing industry sources that around a fifth of the daily billion-strong commercial SMS messages were sinkholed by the scrubbing, leaving them undelivered. The Cellular Operators Association of India said in a statement, “TSPs are following TRAI Regulations & have activated due process of Content scrubbing to address the issue of unsolicited commercial communication. TSPs has sent various communications to the principle entities to register their Content Template with the TSPs before March 7, 2021. We request all the PEs to get their content template registered with TSPs at the earliest, and help TSPs to address the issue of unsolicited commercial communication.” Telcos have put out newspaper ads to make legitimate SMS senders aware of the regulations, but there are so many businesses that use one-time passcodes, and so many formats per business,…

Please subscribe/login to read the full story.
Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

New bill narrows focus over predecessors that went heavy on data sovereignty, localisation and compliance. What explains this change?

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ