wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

SMS marketing company challenges TRAI’s spam rules after Indiamart plea: Report

telecom mobile tower

After the B2B marketplace Indiamart challenged the Telecom Regulatory Authority of India’s anti-spam regulations in the Delhi High Court, another company has done the same. Noida-based Shivtel Communications Pvt Ltd, the Economic Times reports, has approached the same court to suspend the implementation of TRAI’s SMS filters.

Those filters required that transactional SMSes like OTPs have their format registered with a Distributed Ledger (blockchain) that was mandated by TRAI. After the spam filters caught millions of OTP messages and prevented them from being delivered, TRAI suspended the “scrubber” for a week, while insisting that SMS marketing companies register.

Shivtel’s reported pleas go a bit further than asking for a suspension of the regulations. The company alleged regulatory capture, arguing that it was a conflict of interest that Tanla, a company which built a platform for implementing TRAI’s DLT, had a subsidiary that engaged in SMS marketing. We have reached out to Tanla, which manages the DLTs for Airtel, Vi and BSNL, for comment. Shivtel is demanding Rs 10 crore in damages from that company.

Shivtel additionally reportedly asked for the constitution of a committee to oversee the implementation of the regulations, after they are independently audited first.

Also read

Advertisement. Scroll to continue reading.

Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.

News

Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.

News

Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.

News

The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.

News

For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ