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‘Neutralise those writing against us’: Inside the govt’s plan to manage media perception

IT Minister Ravi Shankar Prasad feels that “despite being in government”, there is a “gap” in online news platforms like the Wire, Scroll, and some other regional media. The government’s “core media intervention”, Prasad thinks, isn’t getting enlarged. To tackle this “gap”, a group of ministers held meeting with stakeholders like journalists, and industry professionals, noting the need for a strategy to “neutralise” the people who are writing against the government. After these consultations, the group of ministers prepared a report titled ‘Report of the Group of Ministers on Government Communication’, which was accessed by MediaNama, and first reported by the Caravan. The agenda was clear: to devise strategies to manage the government’s image in the media, and in the process, identify a pool of influencers and journalists who sympathise with the government’s ideas, and would be willing to toe…

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